Comments on: Search Engine Optimization — what’s the point? http://www.pointandglick.com/161/search-engine-optimization-whats-the-point/ Traversing the gap between "blog" and "blawg" since 2008. Fri, 09 Jul 2010 12:14:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: mglickman http://www.pointandglick.com/161/search-engine-optimization-whats-the-point/comment-page-1/#comment-53 mglickman Tue, 10 Feb 2009 18:09:17 +0000 http://www.pointandglick.com/?p=161#comment-53 Ding-Ding! We have a winner! 10 points to "Face"! You bring up good points; I agree to a point, which is a balancing test of available resources against what you'll get out of the SEO issue. I was referring to a solo working on his/her own site, so the first 2 issues may not be that important - if you aren't worried about your ego and if you use your own name which is unique enough. As far as (3), I would keep the URL in a prominent place on the business card, and if you're careful to follow up potential contacts it should help that out. Image control is one of those gray areas that I'm just not totally convinced is really worthwhile outside of the political or corporate arena. Big law would fall under my corporate umbrella term. Like I said, interesting and good points. Your blog is very interesting, I especially like the [sic] post (http://thatpseudoblawg.blogspot.com/2008/08/on-sic.html). Ding-Ding! We have a winner! 10 points to “Face”!

You bring up good points; I agree to a point, which is a balancing test of available resources against what you’ll get out of the SEO issue.

I was referring to a solo working on his/her own site, so the first 2 issues may not be that important — if you aren’t worried about your ego and if you use your own name which is unique enough.

As far as (3), I would keep the URL in a prominent place on the business card, and if you’re careful to follow up potential contacts it should help that out.

Image control is one of those gray areas that I’m just not totally convinced is really worthwhile outside of the political or corporate arena. Big law would fall under my corporate umbrella term.

Like I said, interesting and good points. Your blog is very interesting, I especially like the [sic] post (http://thatpseudoblawg.blogspot.com/2008/08/on-sic.html).

]]> By: Templeton "Face" Peck, Jr. http://www.pointandglick.com/161/search-engine-optimization-whats-the-point/comment-page-1/#comment-52 Templeton "Face" Peck, Jr. Tue, 10 Feb 2009 16:05:27 +0000 http://www.pointandglick.com/?p=161#comment-52 The Dude, "The Big Lebowski." You know, that, or, uh, His Dudeness, or uh, Duder, or El Duderino if you're not into that whole brevity thing. On spending time, effort, and possibly money on SEOizing a law firm's website: (1) never underestimate a lawyer's ego; (2) there is value to being the most "prominent" (i.e., optimized) person/firm with your name; (3) clients are not going to remember the URL, they are going to google you, so client service would dictate SEOizing the site; (4) image control -- when people research you (potential clients, opposing counsel), you want your site to be what they see first. The Dude, “The Big Lebowski.” You know, that, or, uh, His Dudeness, or uh, Duder, or El Duderino if you’re not into that whole brevity thing.

On spending time, effort, and possibly money on SEOizing a law firm’s website: (1) never underestimate a lawyer’s ego; (2) there is value to being the most “prominent” (i.e., optimized) person/firm with your name; (3) clients are not going to remember the URL, they are going to google you, so client service would dictate SEOizing the site; (4) image control — when people research you (potential clients, opposing counsel), you want your site to be what they see first.

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