An Answer to the FTC’s Question?

While I was perus­ing the twit­ter­stream yes­ter­day, @ProfJonathon shared a link to a new web ser­vice named CMP​.ly. Accord­ing to the web­site, it pur­ports to be a “dis­clo­sure engine” for every­one online — from blog­gers to Agen­cies.
My first ques­tion to ProfJonathon was whether it was rec­og­nized by the FTC. Since he was merely shar­ing a link and was in no way asso­ci­ated with the ser­vice, we agreed that it was an inter­est­ing intel­lec­tual exer­cise and we each went our sep­a­rate ways. Then, I got a response from @cmply:

@ProfJonathan @mglickman — Good ques­tion. Although the FTC can­not endorse a par­tic­u­lar solu­tion we met and reviewed our sys­tem. DM for info.

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Advice for Twitter

I had an idea the other day for a ser­vice twit­ter should offer to corporate/registered accounts.
One thing peo­ple have noticed is that twit­ter seems to have very high search engine rank­ing; so that if I were to Google my name, one of the top links is my twit­ter page. That has raised some con­cerns in the past about how a lawyer can be viewed by poten­tial clients who look the lawyer up online.
My idea is to allow firms to lever­age this strong search engine rank­ing of twit­ter. A firm can have its own twit­ter ID, but, as any social media guru will tell you, it’s bet­ter to have an indi­vid­ual face peo­ple can relate to. So a firm will appoint an indi­vid­ual to be the face of the firm on twit­ter (and what­ever other social net­work it deems nec­es­sary). That’s pretty darn straight­for­ward.
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Take the client and run

Car­olyn Elefant’s recent post on her blog asks the ques­tion, what should we do with the small and solo firms who are behind the times and don’t even seem to be aware that there are times to be behind? In short (don’t believe me, go there and read it your­self) she sug­gests that we should lend a help­ing hand to the technologically-stunted for the sake of their clients.

I’m not con­tent to let the old firms sim­ply rot and die off if they take clients down in the process.

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Search Engine Optimization — what’s the point?

Let me be hon­est here: I know very lit­tle about SEO. I have vague ideas of links and head­ers, but I know that there are a lot of ins, a lot of outs, a lot of what-have-yous. (10 points to who gets the movie ref­er­ence) One thing that both­ers me about the SEO craze, how­ever, is that most peo­ple aren’t look­ing to gen­er­ate their rev­enue from the web.

If you have a web-based busi­ness or you’re specif­i­cally look­ing to get cus­tomers via the web, by all means, opti­mize to your heart’s con­tent. I would assume that most peo­ple, includ­ing law firms, are not look­ing at web surfers for the bulk of their busi­ness. If you’re in this cat­e­gory, why spend time, effort and pos­si­bly money on SEOiz­ing your site? (I know that’s con­ju­gated incor­rectly. I don’t care.) Every firm should have a web­site, but the web­site is some­thing you point poten­tial cus­tomers to rather than the site point­ing poten­tial cus­tomers to you.

Oversharing on twitter

The most recent Lawyer2Lawyer pod­cast had guest appear­ances by @KevinOKeefe and @ScottGreenfield con­cern­ing the use of twit­ter by lawyers.

Kevin had requested ques­tions or con­cerns peo­ple had with twit­ter, and the first thing that popped into my mind was over­shar­ing. I’m obvi­ously not talk­ing about when you give too many graphic details at the din­ner table; rather, when you share infor­ma­tion regard­ing what you are work­ing on.

I recently vol­un­teered to help do research on a case. (As an aside, this is the first bit of prac­ti­cal legal expe­ri­ence I am get­ting. To give credit where due, I was referred to the attor­ney through my law school. One of my pro­fes­sors men­tioned — in pass­ing — that he knew some­one who was look­ing for help and I approached the pro­fes­sor after class to get the attorney’s con­tact infor­ma­tion.) In my excite­ment to be work­ing on some­thing real, I twit­ted the gen­eral issue I was research­ing. Before I hit the “tweet” but­ton, how­ever, I hes­i­tated. How much infor­ma­tion does some­one really need to piece together the rest of the picture?

That started me think­ing about the pos­si­ble pit­falls of twit­ter in gen­eral — the biggest one being the com­pla­cency we fall into when there is a per­cep­tion of secu­rity. Pass­word breaches aside, twitter’s “direct mes­sage” fea­ture poses a huge risk for peo­ple hop­ing to direct mes­sage sen­si­tive, con­fi­den­tial or pri­vate com­mu­ni­ca­tions. If some­one uses the wrong for­mat in send­ing the mes­sage, even if it’s only a sin­gle char­ac­ter dis­crep­ancy, the pri­vate mes­sage is posted for the entire globe to read.

I hardly ever use the SMS func­tion­al­ity to update my twit­ter sta­tus, yet I still allow SMS noti­fi­ca­tion of direct mes­sages. When I tried to respond to some­one with my email address I com­pletely failed to pref­ace my mes­sage with a “d”, thereby pub­lish­ing my per­sonal email address for all to see. For­tu­nately I’m a nobody, so I’m safe and unhassled.

Pri­vacy Dis­as­ter At Twit­ter: Direct Mes­sages Exposed (Update: GroupTweet Is Likely Culprit)

dm fail!

There are a myr­iad of arti­cles on how to use twit­ter (some days it seems that’s all any­one ever writes about. And it’s not as if each arti­cle is chock-full of orig­i­nal infor­ma­tion…) and many of them sug­gest that you use the direct mes­sage func­tion rather than @replies so as not to over­bur­den the poor peo­ple who vol­un­tar­ily asked to be shown your every last fleet­ing thought. This the­ory works hand-in-hand with the the­ory that twit­ter is a use­ful way to com­mu­ni­cate with cowork­ers, as a sort of mass IM mech­a­nism. I think that it’s safe to assume that your com­mu­ni­ca­tions with your cowork­ers will include priv­i­leged infor­ma­tion. Try to remem­ber that unless you very, very care­fully direct mes­sage some­one, the infor­ma­tion is know­able to any­one with an inter­net con­nec­tion. Or peo­ple sit­ting next to some­one with an inter­net connection.

I don’t mean to harp on twit­ter — the issue is the same with all social media:
Apple staffer’s online leak points to new iPhone proces­sor | Betanews
I sim­ply feel that the nature of twit­ter more eas­ily lends itself to be misused.

Quick rundown of interesting tidbits of the week…

I’m in train­ing this week for Script­ing and Automat­ing Web­Sphere Appli­ca­tion Server (WAS) v.6.1. I cur­rently script and auto­mate WASv.6.1 but I do it much the way a typ­i­cal tod­dler solves dif­fer­en­tial cal­cu­lus. Hence, the training.

Betwixt the lec­tures and labs I’ve been see­ing some inter­est­ing things I wanted to share (read as tweet) but haven’t been able to (thanks to a band­width tight agency around the hol­i­days restrict­ing every­thing from twit­ter to gmail):

Well, that’s all for now. Time to head home.